Featuresfrom the archive.

Hotels Above Par

Evolved and introduced eight revenue streams for a travel publication.

• Hired as Head of Brand & Partnerships to execute the audit.
• Audited 50 peer brands, rebuilt the rate card and repriced the catalog 2-4x.
• The team added 70K followers in 10 months, alongside 11 partner brands.

Partners: BWH WorldHotels, Palisociety, The William Vale, Thompson Hotels, Journey, Safara, Memphis Tourism, Don Carlos Marbella, Opulist, Cassette, Dunton

BNY

Carried a global rebrand into 12 projects.

• Joined the Brand, Creative, Art & Archives team as the global rebrand rolled out across lines of business.
• Wrote for the IFPDA Print Fair at the Park Avenue Armory, The World Reimagined and the mainstage welcome videos.
• Built consensus up to the C-suite, which approved the global sales meeting theme.

Partners: IFPDA, Park Avenue Armory, The World Reimagined

Google

Guided advertising strategy for high-growth founders across Search, Display and YouTube.

• Partnered with founders during their high-growth phase, then handed each account to the next team once it scaled.
• Drove short-term results first, then presented long-term plans backed by A/B tests, brand lift studies and added conversion events.
• Transitioned one account from $24M a year on Meta to $42M a year on Google, within $80M+ in revenue managed over two years.

Clients: Freedom Financial Network, Nylabone and hundreds more

J.Crew

Joined the partnership team during The New Crew, the global rebrand.

• Interviewed every marketing, communications and product department leader first.
• Introduced Asana and Scrum to the partnership team, reworked lead times with supply chain and standardized rate negotiations.
• Executed 30 creator and brand partnerships, with rates improved 10-20%.

Partners: Barbour, Liberty London, New Balance, Good Morning America, Urban Stems, Oxford Pennant, Oilers Car & Motorcycle Club, Human Rights Campaign, Women’s March

Simple Science

Led creative strategy for an event and creative agency serving health and finance.

• Tasked with growing legacy accounts and winning new segments for the agency.
• Set budget splits with client executives and ran programs from pitch through event, guiding a 75-person team.
• Co-pitched and won a multi-year Dexcom contract, and led the experience for the largest product launch in Stryker’s 84-year history.

Clients: Dexcom, Stryker, Abbott, Meitheal Pharmaceuticals, KKR, PIMCO

Tracy Anderson

Advised Tracy Anderson’s executive team.

• Joined during a corporate restructuring focused on lean marketing.
• Worked alongside a McKinsey consultant, including promoting the PR lead to CCO.
• Moved content into streaming through a Vimeo partnership, and launched a quarterly newsletter and a website refresh.

Partners: Vimeo, McKinsey

Citizen Magazine

Produced two editorial shoots for the inaugural issue.

• Joined as producer for the magazine’s inaugural issue.
• Led both shoots across 10+ creators in lockstep with the Creative Director and Editor-in-Chief.
• The shoots featured Alexander McQueen and Burberry, photographed by Andy Jackson.

Talent: Becky Akinyode, Kim Macharia

CJ Hendry x Clé de Peau Beauté

Executed the VIP and press experience for Flower Market.

• The installation was a 120-foot greenhouse of 100,000 plush flowers.
• Led VIP tours and managed the press-night guest list, including Martha Stewart.
• Secured coverage in Arte Realizatta, Inspiration Grid and 1202 Magazine.

Agency: Maximus Communications

Spredfast

Produced Smart Social, a three-day summit with a Michelle Obama keynote.

• Coordinated a 30-person team across 50 workshops and an afterparty.
• Created a VIP activation hosted by Apple Store’s lead designer and a National Geographic lead photographer.
• Hosted 750 attendees, with partner charity: water.

Partners: charity: water
Note: Spredfast is now Khoros

The Business Journals

Piloted an advertorial video series across 43 cities.

• Brought on through Narrative Edge by the publisher’s first digital director.
• Met founders in person and brought 20 CEOs and a Presidential Ambassador for Global Entrepreneurship into the series.
• 60 videos produced, with [CONFIRM $120K or $150K] in ad sales.

Agency: Narrative Edge
Featured: Rebecca Minkoff, DocuSign, Deloitte Center for the Edge, SoFi, Eventbase, WP Engine

Red Velvet Events

Supported conventions and summits for an Austin event company.

• Hosted 4,500 guests at the PCMA International Convention at the Palmer Events Center.
• Hosted 300 guests over three days at the Civitas Learning Summit at Hotel Van Zandt.
• Coordinated vendors and facilitated workshops.

OGX

Guided creator partnerships for a haircare brand.

• Tasked with finding creators who fit the brand.
• Matched the creator to the brand on values, style and voice, with approvals at each stage.
• Took the David Lopez campaign from contracting through production.

Creators: David Lopez, Eugenie Grey

Abdulrahman Hamdi

Shaped the personal story and industry positioning for a Saudi painter.

• Wrote the strategy briefs for his website and press.
• Mapped collaborations by industry, from banks to hotels and real estate.
• Execution was led by the artist.

Rieti Athletic Club

Built the full brand identity and a 10-category product line.

• Created a hand-drawn logo, submarks and a repeating pattern.
• Developed apparel: polos, shorts, pants, skirts and hoodies.
• Developed accessories and finishing: hats, towels, a weightlifting belt, woven labels and packaging.

Reflected Design Studio

Shaped the launch of a jewelry studio.

• Advised the founder through the launch of three inaugural collections.
• Built the launch around philosophical storytelling.
• Designed hand-carved wooden jewelry boxes as one-of-one art objects.

Tenet Intelligence

Rebranded Power Geopolitics as Tenet Intelligence.

• The firm provided data and consulting to international peacekeeping talks.
• Ran a competitive analysis and marketing audit.
• Refined positioning for lead generation, an advisory board and fundraising.

Coriolis Ventures, TMRW & Conceivable

Led brand and launch work for a venture capital firm and two health startups.

• Covered brand identity and website design.
• Shaped launches, social strategy and thought leadership.
• Included creator partnerships, with Dria Murphy for TMRW Life Sciences.

Partners: Crunchbase, Forbes Business Council

Alphx

Advised the co-founders ahead of their raise.

• Shaped brand strategy with the co-founders.
• Set the copy direction of the fundraising deck.
• Supported the inaugural productions on set.

Beauty Blueprint Group

Repositioned the firm toward high-growth beauty brands.

• Refreshed market positioning, aimed at organic leads.
• Set the copy direction.
• Shaped the website wireframe.

Chloédigital

Secured sponsorships for three influencer conferences.

• The conferences ran at SLS Beverly Hills, with up to 120 influencers each.
• Secured sponsors from beauty and home brands, including Farmacy Beauty.
• Brought in $60K in sponsorships.

Sponsors: Farmacy Beauty

Secret Walls

Built the VIP experience for The Art of Competition Tour in New York.

• Ran press and creator tours.
• Managed the green room and gifting.
• Secured coverage in Alethea Magazine and Made in Shoreditch.

Agency: Maximus Communications
Artists: Jason Naylor, L’Amour Supreme, Jappy Agoncillo, Ross Pino

Greg Mike & Jeremy Booth

Handled press for two artists.

• Wrote a Q&A with Greg Mike.
• Wrote a Q&A with Jeremy Booth.
• Placed in Art Plugged UK, Georgia Entertainment and USA Art News.

Agency: Maximus Communications

Notley Ventures

Launched The Bolder Board Training for nonprofit leaders.

• The training was hosted by TED and Harvard alumni for 500 nonprofit leaders.
• Ran a 10-person ticket and sponsorship sales operation.
• Built digital marketing across Squarespace, Eventbrite, Mailchimp and print, and mentored two interns.

UT Austin McCombs

Supported the university’s first influencer marketing course.

• Built the course website and advisory board with Professor Amanda Russell.
• Guest lectured twice.
• Quoted on the back cover of The Influencer Code alongside Andy Roddick and Lamborghini CMO Katia Bassi.

beautéboard

Designed accessories for beautéboard.

• [CONFIRM scope]
• [CONFIRM what was designed]
• [CONFIRM results]