Executed 30 creator and brand partnerships for The New Crew, J.Crew’s global rebrand.

The challenge

Tasked with supporting creator and brand partnerships through the global rebrand.

Approach

Interviewed every marketing, communications and product department leader first, then reworked how the partnership team ran.

The work

• Introduced Asana and Scrum to the partnership team, with time studies to raise its ROI.
• Reworked product-to-marketing lead times with supply chain.
• Standardized partner and vendor rate negotiations.
• Hosted owned, earned and paid team workshops to clear product-launch bottlenecks.

Results

• 30 creator and brand partnerships executed
• Partner and vendor rates improved 10-20%
• The women’s Instagram passed 2M followers during the engagement, a team milestone built over years