BrandonScott Roye.
A brand is a house, and it is kept by those who return.
The work has always been the same at heart, whether the room held 4,500 guests or 40: understand what a company has already built, honor it, and carry it gracefully into the years ahead.
As content grows cheaper to make, the hours people spend together grow more precious. The brands that endure will be built like heirlooms, handed forward with their good name intact.
Practice
11 years in brand and creative strategy across Google, BNY, J.Crew, Simple Science and Hotels Above Par. A 75-person team led at Simple Science.
In print
Quoted in The Influencer Code. Editor at Hotels Above Par and Bond Official. Contributor at Cool Hunting.
Education
BBA, Operations, The University of Texas at Austin, McCombs School of Business. Study abroad at The Chinese University of Hong Kong, sponsored by Target. Guest lecturer at McCombs.
Building somethingworth returning to?