Co-pitched and won a multi-year Dexcom contract, and led the experience for the largest product launch in Stryker’s 84-year history.

The challenge

Tasked with growing legacy accounts and winning new segments for an event and creative agency serving health and finance.

Approach

Set budget splits across owned, paid, events and incentive travel directly with client executives, then ran each program from pitch through event.

The work

• Refreshed the agency’s positioning, client profile, pricing structure and Monday.com setup.
• Ran a pricing audit across the agency’s services.
• Ran programs for Stryker, Dexcom, Abbott, KKR and PIMCO, from pitch through event.
• Delivered the keynote at the agency’s national summit at Balboa Bay Club.

Dexcom

• Co-pitched with the agency co-founders and leadership team.
• Led strategy and design for national sales meetings and an incentive trip.
• Venues: Hotel del Coronado, Reykjavik EDITION, Ritz-Carlton and JW Marriott Grande Lakes.

Stryker: Pangea Plating System

• Led the experience for a global launch: FDA submission, executive workshop, national sales meeting, launch, internal communications, paid and organic campaigns, KOL programming.
• Ran in-person workshops with Stryker’s managing and executive directors.
• Managed the majority of Stryker’s Google, YouTube and LinkedIn advertising, built around pre-qualified conversions.

Stryker: CD NXT

• Shaped the launch of Stryker’s first automated power tool head: product launch, internal communications, paid and organic campaigns, thought leadership, sales enablement.

Meitheal Fertility

• Launched Meitheal Pharmaceuticals’ sister company: brand identity, product launch and four trade shows.
• Wrote "Pinch Tummies, Not Pennies," which out-drew competitors with multi-million-dollar booths.
• Designed a tête-à-tête chair for HQ and events, aligned with the new identity.

Results

• Multi-year Dexcom partnership won [CONFIRM $18M or $20M]
• Three national sales meetings at $1-6M each for Dexcom and Stryker
• $500K incentive trip at the Reykjavik EDITION for 60 Dexcom executives
• Agency rates raised 10-20% after the pricing audit
• Meitheal reinvested in R&D and a second product launch
• Stryker pre-qualified conversions improved [CONFIRM 10-25% or 15-30%]

Recognition

• Requested by name on the Dexcom account.