Tracy Anderson / Brand
Moved Tracy Anderson from legacy content into streaming.
Stage: Joined during a corporate restructuring focused on lean marketing.
Photo: Kana Livolsi
The challenge
Tasked with moving the brand from legacy content into streaming.
Approach
Advised the executive team alongside a McKinsey consultant through the restructuring.
The work
- Restructured the website.
- Launched a Vimeo streaming partnership.
- Launched a quarterly newsletter.
- Advised on lean marketing, including promoting the PR lead to CCO.
Results
- Vimeo streaming partnership and quarterly newsletter launched as new revenue streams
- Website restructured
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