Hotels Above Par / Engagement · Revenue · Partnerships

Evolved and introduced eight revenue streams for a travel publication, from newspaper and magazine to agency, guides and products.

Head of Brand & Partnerships

Stage: Hired to execute the audit.

Photo: Parker Palm Springs

The challenge

Tasked with growing revenue, with partnership packages and pricing aligned to the market.

Audited the brand and its peers, repriced each channel against the market and introduced new channels.

Audited 50 adjacent and aspirational brands across platforms, content, paid strategy, demographics and psychographics.
Ran reader surveys through the newsletter to guide advertising, editorial, partnerships and services.
Rebuilt the rate card and repriced the full catalog.
Presented and closed partnerships, then joined kickoff and measurement meetings.
Built the company’s first centralized operating system and sales CRM on Monday.com.
Sourced, contracted and directed an offshore operations and automation team, starting with a 7-day operational audit.
Launched Residences Above Par with Journey, with a landing page and co-branded video tested round over round.
Produced the newspaper launch at Little Fino at The William Vale, with a panel alongside Far Flung Corners and Liminal Spaces, and a month-long pop-up newsstand with Palisociety.
Traveled to New Delhi, India to source a collectibles line of totes, passport holders, dopp kits and silk masks with Econock.
Editor across 9 hotel reviews and 11 press trips, including Hennessy, The Inn at Sundance, Parker Palm Springs, MOLLIE Aspen, Thompson Houston, Rancho de los Caballeros, House of Somos, Hotel Daphne, Duchamp Healdsburg and Harmon Guest House.
Worked alongside LDPR, J/PR and in-house hotel teams, from invitation through published review.

"Thank you so much for all of your amazing work. We love having you on the team."
Brandon Berkson, Founder, Hotels Above Par

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