Google / Advertising
Transitioned a dormant account from $24M a year on Meta to $42M a year on Google.
Advertising Strategist
Stage: Partnered with founders during their high-growth phase, then handed each account to the next team once it scaled.
Photo: Uladzik Kryhin / Shutterstock
The challenge
Tasked with helping high-growth founders invest in Google and YouTube.
Approach
Drove short-term results first, then presented a long-term plan backed by data.
The work
- Built the data research, decks and presentations, and co-sold with the Accelerated Growth Team.
- Ran A/B tests on landing pages and creative.
- Added 3-5 high-value conversion events per account with Google’s technical team.
- Partnered with the YouTube team on brand lift studies.
- Built a lead-qualification worksheet and distributed it across the West Coast division.
- Facilitated two team and two division trainings for 10-20 peers each.
Results
- $80M+ in revenue managed over two years
- Freedom Financial Network: $24M a year on Meta to $42M a year on Google ($10.5M a quarter), surpassing a sales record [CONFIRM global division or two regional]
- Qualification worksheet: 40% less time to qualify a book each quarter, and 10-20% better close rates across the division
- Manufacturer: $3-6M a week in leads, prompting a call center and new sales managers
- Supplement client: daily spend from $3K to $10K at [CONFIRM] ROAS
- 2020 presidential election: a $450K monthly DV360 buy and 3 YouTube mastheads, under election policy restrictions
- Restaurant franchise: within two quarters, the owners retired the founding parents and opened new locations
"I’ve had my fair share of Google Advertising Strategists over 10+ years and you truly stand out from the rest."Pasha Tsarinsky, Director of SEM & Social, Freedom Financial Network
"His mentorship was crucial in helping peers and interns exceed their performance goals."Brenda Lando Fridman, Head of SMB Advertising, Google
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