PR & Writing

Creator Stories

Clients: OGX, Porsche, Too Faced Cosmetics, & TMRW Life Sciences

Project: Brand Campaigns with Creator Partners

Role: Creative Strategy Director & Copywriter

Challenge

As a brand consultant, my role was to help brands create authentic partnerships with influencers aligned in values, style, and voice. The goal was to develop a campaign strategy that would resonate deeply with audiences, reflecting the brand’s core message.

Solution

Crafting a cohesive story and creator curation, we guided talent from contracting through production with intermittent stages of approval for brand alignment. This led to memorable and impactful brand moments in terms of engagement, sales, loyalty, and creator partnership extensions.

Press Stories

Agency: Maximus Communications

Clients: CJ Hendry, Clé de Peau Beauté, Fvckrender, Greg Mike, Jeremy Booth, & Secret Walls

Role: Creative Strategist & Copywriter

View: The Experience

Challenge

Tasked with crafting Q&A features among fine artists and editors, my objective was to present each artist as an authoritative voice and industry pioneer. Each feature highlights their impact and authentic perspectives, staying true to their purpose and roots.

Solution

To convey each artist’s authentic voice, I conducted in-depth research into their work, process, and inspirations. Capturing their unique perspectives, Q&As position them as visionary, yet grounded industry pioneerswith a commitment to accessibility and community connection.