Brand
Meitheal Fertility
Project: Brand Launch
Role: Creative Strategy Director
Challenge
Meitheal Pharmaceuticals aimed to enter the fertility field with a brand that combined affordability & empathy for patients facing infertility. They needed a design that honored Irish heritage while fostering open patient-provider conversations.
Solution
Centering on the Irish “Meitheal” as “for the common good,” we developed a hopeful brand with warm colors & children’s drawings. Rotating their legacy “M” to an “S” revealed a tête-à-tête chair for face-to-face connection between families & pioneers across HQ, digital, & events.
Simple Science
Project: Brand Refresh
Role: Creative Strategy Director
Challenge
With rapid growth doubling Simple Science’s size each year, they needed a streamlined brand to promote targeted multi-disciplinary services. They sought a cohesive identity adaptable to health, finance, & tech clients, with offerings including agency services, wholesale boutique, & event management app.
Solution
We distilled complex services into accessible packages with messaging which balances brand voice with technical detail. Through workshops with founders & department leads, we built a foundational brand identity that resonates with multinational corporations & supports growing areas of specialization.
Coriolis Ventures
Project: Brand Refresh
Role: Creative Strategy Director
Challenge
Through projects with TMRW Life Science, I was introduced to venture capital backers, Joshua Abram & Alan Murray, aiming to make an impact in the fertility industry. They sought a brand identity that harmonized the aesthetics of finance, health, & tech with a personal, heartfelt voice.
Solution
While fundraising for Conceivable Life Sciences, we revitalized their personal & corporate brands to position themselves as pioneers. Developing their voice & style, we communicated their commitment & expertise with stakeholders from investors to HCPs & patients.
