Events & Travel
Renowned Global Partners
One-of-One Experiences in Collaboration with Five-Star & Michelin-Recognized Leaders
Reykjavik EDITION, Iceland
Ingólfsskáli, Iceland
Fridheimar, Iceland
Four Seasons Austin, Texas
Ritz-Carlton Grande Lakes, Florida
SLS Beverly Hills, California
JW Marriott Desert Ridge, Arizona
FDR Park Conservancy, New York
Thomson Reuters, New York
Seattle Convention Center, Washington
Hilton Midtown, New York
Samsung 837, New York
Hotel Del Coronado, California
W Dallas, Texas
ACL Live, Texas
Hotel Ella, Texas
Hotel Van Zandt Austin, Texas
CJ Hendry
Project: “Flower Market”
Agency: Maximus Communications
Role: Creative Strategist & Event Host
Partner: Clé de Peau Beauté, FDR Park Conservancy
Challenge
For this public art event, we were briefed to focus on accessibility, materiality, & scale. With a 120-foot greenhouse of 100,000 plush flowers & hyperrealistic sketches, we needed to capture Hendry’s engagement with press, celebrities, collectors, & followers.
Solution
Managing VIP tours & press Q&As, we welcomed celebrities & creators including Martha Stewart, tracking media coverage in real-time. We delivered a white glove experience, intentional writing, & performance recap to inform the next big thing.
Two people taking a selfie, standing in front of tall white flowers in glass vases and rows of perfume bottles on a white tiled wall.
Rows of colorful flowers under a white canopy
Person holding a brown leather handbag filled with colorful fabric flowers.
A white vase filled with a colorful bouquet of artificial flowers, including sunflowers, lilies, and daisies, against a plain background.
Person painting a realistic image of a daffodil with yellow petals and green stem on white paper.
White tent with open entrance showing interior with flower pots, greenhouse setting
Spredfast (Khoros) with Michelle Obama
Project: “Smart Social Summit”
Partner: Charity: Water
Role: Creative Strategist
Challenge
Khoros (formerly Spredfast) aimed to elevate its global summit, creating a personalized experience that embodied “Smart Social” for executives, clients, & industry leaders. They required an event design that highlighted product features, deepened engagement, & justified higher budgets through measurable impact.
Solution
We crafted tailored guest experiences with storytelling presentations, executive suite gifting, curated catering, & VIP excursions to extend the experience. By tracking event-to-sales data, we were prepared to quantify KPIs & ROI to make a case for increased budgets.
A woman in a black dress speaks into a microphone while sitting on a white chair at a Spredfast event, with branded signage and water bottles visible.
Large conference with a keynote speaker on stage, audience seated in a theater setting, blue and purple lighting, signage with "Spredfast" and "Smart Social."
A man wearing glasses and a suit speaking on stage with a blue geometric backdrop.
Man speaking at Smart Social Summit with event signage in the background, and a news channel logo at the bottom left corner.
Two musicians playing electric violins on stage at a conference, with "Spredfast" and "Smart Social Summit" logos in the background.
Bronze statue of a person playing a guitar near a flight of colorful stairs labeled "Your next social step" with trees and a concrete wall in the background.
Secret Walls
Project: “The Art of Competition Tour”
Agency: Maximus Communications
Role: Creative Strategist & Event Host
Partner: Jason Naylor, L’Amour Supreme, Jappy Agoncillo, Ross Pino & DJ Gianni Lee
Challenge
Secret Walls, known for its live art battles, sought to make an impact with an event in New York, emphasizing a VIP experience & maximizing engagement. The goal was to highlight key aspects of the brand, ensuring an immersive press, creator, & guest experience.
Solution
After researching their history, founders, & recent media coverage, we developed a strategy centered on the VIP experience. This included offering press and creator tours, managing the green room, and curated gifting. After the event, I sent a recap of the live experience and VIP attendance for analyzing social engagement and media impact.
A large group of people cheering and celebrating indoors, with some holding large foam fingers labeled "Secret Walls." The atmosphere is lively and enthusiastic, with individuals taking photos and shouting, in a room with a curved ceiling and exposed brick walls.
Artists creating graffiti art on large panels in front of an audience in a dimly lit room.
Person biting a black Posca paint marker with tattoos visible on arm.
Man wearing boxing gloves raising arms in victory surrounded by cheering crowd indoors.
Black and white artwork with comic-style graphics featuring masked characters and text including 'Secret Walls The Art of Competition Tour New York,' with crowd and brand logos from Posca and Monster Energy.
Two artists drawing graffiti on large canvases during an art event sponsored by Monster Energy and Posca, with one artist having detailed tattoos and wearing a black tank top.
Group of artists creating graffiti on large boards in a studio setting, with a cameraman recording the event.
Black and white sign on a brick wall displaying event with names: Secret Walls Presents Jason Naylor, Lamour Supreme, Jappy Agoncillo, Ross Pino, and DJ Gianni Lee.
Meitheal Fertility
Project: Trade Shows
Role: Creative Strategy Director
Portfolio: NDA Protected
Challenge
Entering the fertility market, Meitheal Fertility aimed to attract HCPs and business partners at their first trade show to introduce affordable generic IVF injectables. Competing with industry giants in a modest booth in size and build, they needed to stand out and connect with key decision-makers.
Solution
We crafted the phrase “Pinch Tummies, Not Pennies” to highlight affordability and care, driving (much) more traffic than their competitors with multi-million-dollar booths. This strong response established the brand’s presence, fueling momentum for future product launches.
Advertisement for fertility medication featuring a person pinching their stomach with text "pinch tummies, not pennies" promoting accessible fertility injectables.
Person sitting on an orange swivel chair, wearing a yellow sweatshirt and a tan cap, holding a small dog.
Abbot, Dexcom & Stryker
Project: Conferences, Customer Events, Incentives Travel, Sales Meetings, Trade Shows, KOL Experiences & Summits
Agency: Simple Science
Role: Creative Strategy Director
Portfolio: NDA Protected
Challenge
Our health clients with Simple Science needed impactful events to humanize their complex products and engage diverse audiences. With sensitive topics like surgery and trauma, the goal was to make technical concepts accessible from internal education to external campaigns.
Solution
Leading client and internal workshops, we executed large scale digital campaigns, on-site experiences, main stages, interactive sessions, and one-of-one excursions. Throughout, we strived to infuse a personal touch, educational and entertainment value to elevate brand value.
Abbott
Dexcom
Stryker Endoscopy, Executives, Neurosurgical, Orthopaedic Instruments, & Trauma