Event & Travel
Renowned Global Partners
One-Of-One Experiences In Collaboration With Five-Star & Michelin-Recognized Leaders
Reykjavik EDITION, Iceland
Ingólfsskáli, Iceland
Fridheimar, Iceland
Four Seasons Austin, Texas
Ritz-Carlton Grande Lakes, Florida
SLS Beverly Hills, California
JW Marriott Desert Ridge, Arizona
FDR Park Conservancy, New York
Thomson Reuters, New York
Seattle Convention Center, Washington
Hilton Midtown, New York
Samsung 837, New York
Hotel Del Coronado, California
W Dallas, Texas
ACL Live, Texas
Hotel Ella, Texas
Hotel Van Zandt Austin, Texas
CJ Hendry
Project: “Flower Market”
Agency: Maximus Communications
Role: Creative Strategist & Event Host
Partner: Clé de Peau Beauté, FDR Park Conservancy
Challenge
For this public art event, we were briefed to focus on accessibility, materiality, & scale. With a 120-foot greenhouse of 100,000 plush flowers & hyperrealistic sketches, we needed to capture Hendry’s engagement with press, celebrities, collectors, & followers.
Solution
Managing VIP tours & press Q&As, we welcomed celebrities & creators including Martha Stewart, tracking media coverage in real-time. We delivered a white glove experience, intentional writing, & performance recap to inform the next big thing.
Spredfast (Khoros) With Michelle Obama
Project: “Smart Social Summit”
Partner: Charity: Water
Role: Creative Strategist
Challenge
Khoros (formerly Spredfast) aimed to elevate its global summit, creating a personalized experience that embodied “Smart Social” for executives, clients, & industry leaders. They required an event design that highlighted product features, deepened engagement, & justified higher budgets through measurable impact.
Solution
We crafted tailored guest experiences with storytelling presentations, executive suite gifting, curated catering, & VIP excursions to extend the experience. By tracking event-to-sales data, we were prepared to quantify KPIs & ROI to make a case for increased budgets.
Secret Walls
Project: “The Art of Competition Tour”
Agency: Maximus Communications
Role: Creative Strategist & Event Host
Partner: Jason Naylor, L’Amour Supreme, Jappy Agoncillo, Ross Pino, & DJ Gianni Lee
Challenge
Secret Walls, known for its live art battles, sought to make an impact with an event in New York, emphasizing a VIP experience & maximizing engagement. The goal was to highlight key aspects of the brand, ensuring an immersive press, creator, & guest experience.
Solution
After researching their history, founders, & recent media coverage, we developed a strategy centered on the VIP experience. This included offering press and creator tours, managing the green room, and curated gifting. After the event, I sent a recap of the live experience and VIP attendance for analyzing social engagement and media impact.
Meitheal Fertility
Project: Trade Shows
Role: Creative Strategy Director
Portfolio: NDA Protected
Challenge
Entering the fertility market, Meitheal Fertility aimed to attract HCPs and business partners at their first trade show to introduce affordable generic IVF injectables. Competing with industry giants in a modest booth in size and build, they needed to stand out and connect with key decision-makers.
Solution
We crafted the phrase “Pinch Tummies, Not Pennies” to highlight affordability and care, driving (much) more traffic than their competitors with multi-million-dollar booths. This strong response established the brand’s presence, fueling momentum for future product launches.
Abbot, Dexcom, & Stryker
Project: Conferences, Customer Events, Incentives Travel, Sales Meetings, Trade Shows, KOL Experiences, & Summits
Agency: Simple Science
Role: Creative Strategy Director
Portfolio: NDA Protected
Challenge
Our health clients with Simple Science needed impactful events to humanize their complex products and engage diverse audiences. With sensitive topics like surgery and trauma, the goal was to make technical concepts accessible from internal education to external campaigns.
Solution
Leading client and internal workshops, we executed large scale digital campaigns, on-site experiences, main stages, interactive sessions, and one-of-one excursions. Throughout, we strived to infuse a personal touch, educational and entertainment value to elevate brand value.
Abbott
Dexcom
Stryker Endoscopy, Executives, Neurosurgical, Orthopaedic Instruments, & Trauma