I’m the Creative Strategy Director and Writer on your Marketing Communications team

I’ve discovered a niche within Marketing Communications, integrating multi-disciplinary teams and designing human-centric experiences. Through a decade of honest work, founders and executives think of me when they need elegant solutions to complex problems.

Writing on the Marketing Communications team at BNY, The Bank of New York, 1784

Crafting heirloom quality goods, for stewards and companions

Coming Soon: Rieti Athletic Club including hand-drawn logo and pattern

Testing AI-powered growth with a nuanced strategy and personal tone

Reaching two-million Instagram followers during J.Crew’s global rebrand

Image: Cat Dunn

Hosting “Flower Market” with CJ Hendry and Maximus Communications

Scaling small-to-medium businesses at Google and YouTube HQ

Surpassing Client Goals

Employer: Google

Role: Advertising Strategist

Client: Freedom Financial Network

Title: Director of SEM & Social

Budget: $10.5 Million per Quarter

“Dear Brandon & George,

Writing to thank you both for your exceptional level of support. I’ve had my fair share of Google Advertising Strategists over 10+ years and you truly stand out from the rest.

So, what sets you apart?”

  • Your willingness to always be available. During our short time together, we have had MANY ad hoc calls, in addition to our weekly scheduled calls. I am well aware of the fact that you have many other clients. Thank you!

    1 — You both took the time to understand the specifics of our business, the industry we operate within, and our funnel. Your recommendations on how to further scale our efforts actually made sense. You are a partner and an extension of our team.

    2 — Your presentation on market opportunity to our leadership team was right on point. You were able to communicate not only where we stand compared to our competitive set, but also what it would take for us to ramp up and which specific channels and strategies to pursue.

    Basically, we now have a map and a compass. Your efforts freed up additional budgets that will be used to increase our presence on Google.

    Thank you for wanting to help to scale our business, investing the time in learning our business and delivering recommendations that are tailored to the needs of our business.

    Regards,
    Pasha Tsarinsky

Launching Meitheal Fertility with a bold and inclusive voice

Producing with Alexander McQueen and Burberry for Citizen Magazine

Sharing the vision of brands, founders, executives and creators

Left: Hennessy Master Blender

Designing hand-carved wooden jewelry boxes as collectible art objects

Prince & the Cavalier

Living and traveling coast-to-coast with my darling Cavalier, Prince, our latest adventure was a road trip from California through Texas.

Weaving through national parks—which can only be described as a gift—we stayed in a dome-shaped cottage with a stargazing window above the hearth.

Settling back into New York, you’ll find us exploring galleries and gardens, comedy shows, brand experiences and Golden Hour picnics at Central Park.

Above all, you’ll find us supporting our friends’ businesses and careers, in any way that we can.