BNY
The Bank of New York Mellon was established in 1784 by U.S. Founding Father, Alexander Hamilton, within the decade of the nation’s founding in 1776.
TL;DR
From the BNY global headquarters in New York’s Financial District, I serve as a Writer on the Brand, Creative, Art & Archives team within Marketing Communications.
Art & Archives: Curatorial Narrative
Partnership: BNY Art & Archives Team VIP Sponsorship Showcase for the IFPDA (International Fine Print Dealers Association), hosted at The Park Avenue Armory (1881)
Project: Refined the curatorial statement and wall labels of BNY’s Art & Archives, showcasing:
Art: Aquatint, Chromogenic, Collage, Dry Pigment, Etching, Screenprint and Silkscreen (1821-2005)
Archives: Bank Note, Copper Printing Plate and Stock Certificate (1780-90)
In Collaboration with: BNY Program Lead of (Art & Archives)
Art & Archives: Executive Interview
Partnership: BNY Art & Archives Team VIP Sponsorship Showcase for the IFPDA (International Fine Print Dealers Association), hosted at the Park Avenue Armory (1881)
Project: Scripting interview responses and briefing executive for partnership video with multi-channel distribution across owned channels.
In Collaboration with: BNY Global Head of (Brand, Creative, Art & Archives), Senior Vice President of (Brand) and Program Lead of (Art & Archives)
Art & Archives: Curatorial Narrative
Project: Refine the curatorial statement for UK-based art and education project, focused on racial justice.
In Collaboration with: BNY Senior VP of Brand
Financial Services: Event Theme
Project: Develop annual global sales meeting theme to guide the production of digital, print, experience, keynote, and sales enablement elements.
In Collaboration with: (6) BNY Global Leaders
Team Name
Project: Refresh (confidential) team name, signaling their growth trajectory to internal and external stakeholders.
In collaboration with: BNY Global Head of Corporate Marketing & Demand Generation, COO Office
Enablement & Global Affairs
Project: Refresh (confidential) team name, signaling their growth trajectory to internal and external stakeholders.
In collaboration with: BNY Global Head of Corporate Marketing & Demand Generation, COO Office