Independent Consulting / Brand
Advised founder-led companies on rebrands, launches and fundraising.
Brand Advisor and Marketing Consultant
Tenet Intelligence
Brand · Brand Advisor
Rebranded a data provider and consulting firm to international peacekeeping talks from Power Geopolitics to Tenet Intelligence.
- Ran a competitive analysis and marketing audit.
- Refined positioning for lead generation, an advisory board and fundraising.
Rieti Athletic Club
Brand · Brand Advisor
Built the full brand identity and a 10-category product line.
- Identity: hand-drawn logo, submarks, repeating pattern.
- Product: polos, shorts, pants, skirts, hoodies, hats, towels, a weightlifting belt, woven labels and packaging.
Reflected Design Studio
Brand · Marketing Consultant
Advised the founder through the launch of three inaugural collections.
- Built the launch around philosophical storytelling.
- Designed hand-carved wooden jewelry boxes as one-of-one art objects.
Alphx
Brand · Marketing Consultant
Shaped the fundraising deck and brand strategy with the co-founders.
- Set the copy direction of the fundraising deck.
- Supported the inaugural productions on set.
Coriolis Ventures, TMRW Life Sciences & Conceivable Life Sciences
Brand · Marketing Consultant
Led brand and launch work for a venture capital firm and two health startups.
- Covered brand identity, website design, launches, social strategy, thought leadership and creator partnerships.
- Partners: Crunchbase, Dria Murphy, Forbes Business Council.
Beauty Blueprint Group
Brand · Marketing Consultant
Repositioned the firm toward high-growth beauty brands.
- Refreshed market positioning, website wireframe and copy direction.
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